The Ethos Design of Mazda’s All-Electric MX-30
The MX-30 is Mazda’s first all-electric vehicle and it breaks new ground for both Mazda and the car industry as a whole!
The MX-30’s human-centric design language represents its determination to provide the sector’s best selling driving experience.
New Approach
Mazda’s approach to the MX-30’s external design is one of strength and simplicity. Yoichi Matsuda, the MX-30’s Chief Designer, and his team let the Human Modern philosophy shape the MX-30; the human-centric focus leans on familiarity, warmth and functionality.
One of the key components of this philosophy is “less is more”— the focus on removing all superfluous design elements. The result is a bold, striking exterior of unique simplicity and presence.
The Details
The MX-30’s cylinder-shaped lights are deep-set and drawn inward to give a sense of purpose, while the freestyle doors epitomize the Human Modern approach. They offer a perfect blend of functionality and form, allowing easy access for passengers and luggage, while also contributing to the cabin’s sense of lightness, space, and freedom. No matter the situation, the freestyle doors are designed to enhance life’s everyday experiences.
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